AI-Forward Fractional Operations Leadership
For digital publishers, media companies and advertising agencies.
Systems • Process • People • Financials
ABOUT SARAH
Growth-stage organizations need clarity, structure, and an operational foundation strong enough to translate momentum into scale.
I’m a revenue operations leader who partners with digital publishers, media companies and advertising agencies during the crucial period where opportunities are accelerating - but the internal systems and processes haven’t yet caught up. I help teams operate with more consistency, confidence, and alignment by strengthening the four pillars of operational maturity:
✔ Systems — CRM/OMS/PSA architecture, reporting, automation
✔ Process — delivery workflows, client lifecycle, operational cadence
✔ People — roles, accountability, training, leadership alignment
✔ Financials — pricing, margins, forecasting, resource planning
My approach is calm, collaborative, and grounded in real-world experience leading operations for scaling publishers, media companies and agencies. I focus on building clarity, structure, and operational discipline — not bureaucracy.
I help teams move from ad hoc prompting - to AI built into how the business runs: role-based enablement programs, reusable Skills, and AI agents with human-in-the-loop controls. The time saved goes back into selling, serving clients and growing margin.
The result is a company that runs smoothly, serves clients consistently, supports the team effectively, and gives the founder room to lead with vision instead of firefighting.
You focus on growth and innovation. I’ll strengthen the operational foundation that makes it all possible.
AREAS OF EXPERTISE
AI Enablement: Prompts, Skills & Agents
Business System Selection & Implementation
Business System Selection & Implementation
Business System Selection & Implementation
Business System Selection & Implementation
Business System Selection & Implementation
Business Process Design
Business System Selection & Implementation
Business Process Design
Revenue Forecasting
Rate Cards, Pricing & Packaging
Business Process Design
Rate Cards, Pricing & Packaging
Rate Cards, Pricing & Packaging
Rate Cards, Pricing & Packaging
Commission Models
Rate Cards, Pricing & Packaging
Rate Cards, Pricing & Packaging
Sales Operation
Change Management & Training
Change Management & Training
Change Management & Training
Change Management & Training
Change Management & Training
Organizational Design
Change Management & Training
Organizational Design
Client Service
Utilization & Capacity Planning
Organizational Design
Inventory Yield Management
Utilization & Capacity Planning
Utilization & Capacity Planning
Utilization & Capacity Planning
Utilization & Capacity Planning
Utilization & Capacity Planning
CLIENT ROSTER
Previous EMPLOYERS
AI SYSTEMS & TOOLKIT
CLIENT TESTIMONIALS
"Sarah is an incredible operations lead, uniquely attuned to the intricacies of a sales organization. I've witnessed her ability to swiftly and effectively construct organizational infrastructure that immediately drives efficiency and measurable margin improvement."
- Sharon Mussalli
CEO
NowThis
"Sarah operates at the altitude and sophistication of a scaled ad business. She built our revenue operation from the ground up, architected and stood up our CRM and OMS systems, sales processes, media planning discipline and client service offerings. That foundation has really set us up for long term growth and success. Everyone at Pix thinks the world of her."
- Josh Epstein
CEO
Pix Media
"Sarah’s deep agency operational expertise made a significant impact here in a short time. She quickly optimized critical operational functions such as contribution margin, resource management and utilization, pricing strategy, and more. Her monthly reports provided actionable insights that were instrumental in achieving our margin improvement goals and driving last year’s success."
- Tim Carr
Founder, CEO
LIFT Agency
"Sarah took the time to deeply understand our business and seamlessly integrated herself as a respected team member, earning admiration for her leadership. I highly recommend Sarah for her invaluable contributions and expertise in operational consultancy."
- Steve Alecia
CEO
Gen II Fund Admin
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